I developed this brand for a music producing studio in NY. For this project I did the brand research, a visual identity study, the identity graphics, and developed the corporate image.
These are some pages of the corporate identity manual.

this is a sample of the visual identity study.

The table-top shown here has been treated with a special graffiti technique, the frame is ebonized.
The tabletop is fitted flush within the frame but isn't fastened.
Different wood types – like walnut, ash, oak, or cherry – can be used for the frame. Stained glass, marble, or bronze can be used for the table-top.

I developed this website to promote and manage holiday rental apartments.
For this website I did the the brand research, visual identity, graphic, and website design. The site is made with CMS technology and will be available in 5 languages.

The technical development and programming was done by Daniel Weitenauer.
here is the link to the website

I developed this brand for a bakery and catering business in Bogotá, Colombia.
For this project I did the brand research, a visual identity study, developed the identity graphics and stationery, and designed a package family.

I did this poster and flyer for an exhibition at the museum of natural history in Frankfurt am Main. The exhibition “Tiergestalt” showcased drawings of an experimental drawing seminar that took place at the FH university in Frankfurt/M in 2009.

I did this project for a visual communication seminar at the HfG Offenbach. The project's topic is fear.

I investigated how corporations interested in making profit from public resources develop complicated campaigns to make the general public afraid so that their collective anxieties can be exploited. Through infographics I visualize the intricate connections of collective fear and the industries profiting from it.

This project was my MA thesis and is about the reutilization of post consumer goods.

The project’s objective is to improve the recycling quota of post consumer goods by enabling people to sort their trash properly. “municipal solid waste management systems” almost everywhere don't function properly and are very expensive.

This project was based on the premise that empowering people to contribute conveniently and effectively results in a cooperative coordinated effort which is extremely efficient and economical.

Until societies manage to effectively reutilize everything they consume, humankind won’t achieve a sustainable progress or spare the environment from unnecessary uncontrolled exploitation and contamination. This means we all will slowly exhaust our natural resources and poison our environment until we learn to be sustainable.

After products are consumed usually they are discarded and flow into municipal solid waste systems. Trash as we know it, is full of valuable reusable materials that can be processed and used in production many times. Unfortunately an absurd amount of reusable materials is lost everyday burned or buried within trash piles. The worldwide economic and mineral squander caused by inefficient, miss-formulated, or inexistent municipal solid waste management systems is incalculable.

I started the project with a research about “municipal solid waste management systems”. The research was followed with an Internet survey on how people discard their trash at home or office. People from 11 countries contributed with more than 120 photos.

conclusion: people don’t have adequate means that allow them to sort out trash in an orderly fashion.

I developed this product during an internship at Woodloops (Barcelona). My task was to use a matchbox and a candle to create a new product.

This was a collaboration project with my friend Beto Perez – a visual artist. Beto, produced all the graphic work and I developed the architecture and interction.

The idea was to make literal the accomplishment a trophy represents.

Each prizewinner gets a unique trophy, which is constituted by three dimensional sentences, which are the jury’s judgment and commentaries. The parameters that describe the trophy are specified in a computer program, which generates a 3D digital model of the trophy. Then the 3D model is printed in 3D.

This bench takes advantage of the natural coverage provided by trees.

The bench can be placed in different positions to generate different sitting arrangements during the seasons. Simple patterns compose a grid, which can encircle a tree trunk as wide as 3,12m diameter.

The manner in which a toothbrush is held has a direct influence on the brushing performance.

Regular toothbrushes force a gross motor hold – yet tooth brushing should be a fine motor skill – this generates various mouth problems.
The form of this toothbrush induces a fine motor hold, which should improve brush performance and prevent common problems like bleeding gums.

I did this project during a collaboration seminar between the HfG Offenbach and Braun’s (Oral-B) design division.

I had 1 week to develop this package.
The task was to develop a package with a cardboard sheet for 3 Coca-Cola glass bottles. The main idea was to use as little material as possible by using the structure of the bottles to create the package, also not to cover the bottle's iconic shape.
The pyramidal arrangement allows stacking a large amounts of units.

Unfortunately there are some projects i can't show.

about me / contact
my projects / companies i've worked for

underneath is a list of projects i've done

2009

Glass lamp
furniture design

The content displayed in this website is my work and intellectual property.
portfolio Alejandro Mosquera Ochoa 2011 all rights reserved. No publication or distribution is authorized without my consent.